Putting it all together.

Gather data, analyze for emerging trends, write thought leadership report and create supporting executive presentations, and manage campaign KPIs for annual benefits benchmarking report.

 

  • Include embargo pitching and media relations work

  • Support with organic and paid social and SEM efforts

  • Generate high-quality leads to hand off to sales team

  • Optimize landing page after week to boost conversions

  • Achieve 31% YOY download growth at four weeks post-launch (goal of 30% growth)

In tandem with outside design agency, provide new website strategy, taxonomy, creative direction, technical SEO, and user pathing for growth-stage insurtech startup.

 

  • Codify voice, tone, and style guide for internal audiences and partners

  • Realize nearly 53% YOY growth in organic visitors and 84% YOY growth in traffic to site post-launch

  • Heavy focus on deepening taxonomy to support organic goals (moved from a very flat brochure site)

Develop top-of-funnel demand generation campaign and supporting tactics to bring new, qualified prospects to a best-in-class benefits platform.

 

  • Derive strategy based on data and seasonal performance

  • Focus what’s in it for the reader, not what’s in it for sales

  • Develop brand awareness and transition to affinity during consideration customer journey stage

Manage awards program and submit on behalf of insurtech startup.

 

Contextualized affiliate program with content-first shopping experience for leading women’s brand.

 

  • Iterate and test into content framework

  • Integrate shoppable content within legacy sites and new shopping sites

  • Grow content shopping experience to seven additional brands

  • Manage, plan, and produce daily newsletters

Launched B2B content marketing hub for market-leading health insurance company.

 

  • Develop B2B buyer personas used for sales and marketing

  • Kickstart strategy grounded in business KPIs

  • Facilitate collaboration with senior leadership team

  • Influence and streamline B2C and B2B content efforts

  • Create strategy and plan lead-gen gated thought leadership content

Develop customer decision-making journey and buyer personas for international tractor manufacturer.

 

  • Instruct and execute qualitative and quantitative discovery of buyers and sellers

  • Analyze historical metrics

  • Identify and align sales cycle with self-service digital journey

  • Future-ready organization to support D2C model

Create, iterate, and optimize new COVID-19 section for regional multi-speciality clinic.

 

  • Beginning March 2020, develop strategy and execute supporting content in support of COVID-19 efforts

  • Continually optimize based on desired conversion (testing questions, testing appointments, vaccine questions, vaccine appointments)

  • Work within local regulations and guidance while still providing detailed information for area patients and non-patients alike

  • Utilize search trends to update and optimize conversion actions

Next

Service